An activity guideline for technology roadmapping implementation

This article may be used for research, teaching and private study purposes. Any substantial or systematic reproduction, redistribution , reselling , loan or sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material. To strive for sustainability under today's intense business competition, organisations apply technology roadmapping (TRM) as a strategic planning tool to align their technology strategies with business strategies. Many organisations desire to integrate TRM into an ongoing strategic planning process. The consequences of TRM implementation can lead to some changes in the business process, organisational structure, or even working culture. Applying a change management approach will help organisations to understand the basic elements that an individual needs so that some challenges can be addressed in advance before adopting the TRM process. This paper proposes a practical guideline to implement technology roadmapping along with a case example.